Solon Group — Creative Support Subscription
Branding, CGI, Motion & Video, Digital & Ecommerce
Industry: Security, Retail, Trade & Consumer Products
Services: Creative Support Subscription, Branding, CGI, Motion & Video, Digital & Ecommerce
Solon Group is a collection of affiliate companies supplying products that support crime prevention, community safety and everyday convenience — operating across wholesale, trade, ecommerce and retail channels. For almost 20 years, We Are FIZZ has provided ongoing creative and strategic support to Solon Group, working across multiple brands, disciplines and platforms as a long-term creative partner.
⸺ The Challenge
Solon Group operates a complex, multi-brand ecosystem with very different audiences — from police and public sector buyers, to trade resellers and direct-to-consumer customers.
This required a creative partner who could:
• Understand multiple brand voices and markets
• Deliver a wide range of assets consistently
• Respond quickly to short-notice requirements
• Scale output without sacrificing quality
Managing this through individual projects or multiple suppliers would have been inefficient, costly and difficult to control.
⸺ Our Role
We work with Solon Group on an ongoing Creative Support Subscription basis, acting as an extension of their internal teams across the Group’s companies:
• Solon Security — wholesalers to police, public sector and professional buyers
• Defender Security Products — direct-to-consumer via ecommerce and Amazon
• Sage Security — distributors to trade outlets, resellers and electrical wholesale
Our role spans both strategic and hands-on creative delivery, allowing Solon Group to rely on a single, trusted partner rather than sourcing and managing multiple specialists.
⸺ The Approach
Our long-term partnership has been built on continuity, trust and deep understanding of Solon Group’s products, customers and routes to market.
By working across branding, packaging, CGI, photography, video, web and ecommerce, we ensure that creative output remains coherent across all brands and channels — even when requirements arise at short notice.
The subscription model enables flexible prioritisation, allowing Solon Group to move seamlessly between campaigns, product launches, website updates and ongoing marketing support without friction.
⸺ The Solution
Over the course of the partnership, we have delivered creative support across a wide range of disciplines, including:
• Brand development and refinement
• Packaging and product design
• POS and retail marketing materials
• Photography and video production
• CGI product visualisation and animation
• Website and ecommerce design
• Social and digital marketing content
This integrated approach allows Solon Group to maintain consistency while adapting messaging and creative execution to suit each brand and audience.
⸺ The Outcome
The Creative Support Subscription model has enabled Solon Group to manage a complex creative workload efficiently across multiple businesses.
With a single creative partner embedded across the Group, teams benefit from faster turnaround, consistent quality and reduced operational overhead — helping them build stronger brands, launch products effectively and maintain a cohesive presence across all touchpoints.
⸺ How the Work Was Used
• Trade and wholesale marketing
• Ecommerce and Amazon listings
• Retail POS and packaging
• Product launches and campaigns
• Digital and social channels
“We have worked in partnership with We Are FIZZ for many years. During that time they have worked seamlessly with us to bring our brands, products and web presence to life, allowing us to reach new heights in both reputation and engagement. With our varied customer base across multiple companies, we require many different elements for content and sometimes at short notice; utilising FIZZ’s Creative On Demand partnership has been an ideal way to manage this workflow and always guarantees quality and timely results.”
— David Simpson, Solon Group
