Launching a New Product? Here's the Creative Checklist Every Marketing Team Needs
Launching a product successfully is about much more than designing attractive packaging.
Today’s customers experience products across dozens of touchpoints before they ever make a purchase.
Your launch should feel consistent wherever people discover it.
A successful launch often includes:
- Hero product photography or CGI
- Campaign visuals
- Website landing pages
- Social media assets
- Email marketing
- Product videos
- Advertising creative
- Retail graphics
- Exhibition materials
- Sales presentations
I’d start my day by checking email, Twitter, Facebook. Reading the “news”. I’d look at my to-do list and start working on something.
The biggest mistake businesses make is treating these as separate projects.
Instead, start with one strong creative idea and adapt it across every platform.
This creates a consistent customer experience while reducing production time and maintaining quality throughout the campaign.
Distractions aside, there was no real rhyme or reason to my workflow. The not-so-fun (but necessary) stuff kept getting neglected.
At We Are FIZZ we regularly help brands create launch campaigns that work seamlessly across print, digital, social media and video.
